Privacy Policy

Privacy Policy

This Privacy Policy describes how the Ritcclothing e-shop collects, uses and protects the personal data of its visitors and customers, in accordance with the General Data Protection Regulation (GDPR) and Greek law.

Data Controller

The controller of your personal data is the business Ritcclothing, 62 Mitropoleos St, Thessaloniki, Greece, contact info[@]ritcclothing.eu, telephone +30 698 592 7030.

Data We Collect

When you visit our shop and place orders, we may collect: contact details (full name, address, telephone, e-mail), order and payment details, and browsing data through cookies and analytics tools.

Cookies

Like most websites, the Ritcclothing e-shop uses cookies to access certain information each time you browse our shop. Without cookies we could not offer you important services such as order status, personal settings, and saving items in your bag or wishlist.

Cookies are small text files stored on your device through the internet. In your browser settings you can choose to block new cookies or to be notified before they are set. If you choose to block cookies, some services of our shop may not be available.

Statistics cookies (Google Analytics) and advertising cookies (Meta Pixel and Google Ads measurement) are switched on only with your consent, which you give in the cookie message (“Statistics only”, “Accept all” or “Reject”). You can change or withdraw your choice at any time from the “Cookie settings” link at the bottom of every page.

Order source

When you place an order, we note with it how you reached our shop (for example from an ad or a post on Instagram, from a Google search, or directly), the first page you saw and whether you were on a phone or a computer, so that we know which of our activities lead to orders. This information stays in our own order system and is not given to third parties. If you have accepted statistics cookies, we remember it on your device for up to 30 days; otherwise it applies to the current visit only and is not stored on your device. If you choose “Reject”, it is not noted at all.

Google Analytics

We use Google Analytics to analyse traffic and user behaviour on our website, in order to improve the browsing experience and our services. Google Analytics collects anonymous statistics (such as the pages you visit, the length of your visit and your general location) through cookies. This data may be transferred to and stored by Google on servers outside the European Union. More information in Google’s privacy policy.

Google Search Console

We use Google Search Console to monitor how our website performs in Google search results. This tool collects aggregated, non-personal data about how our website appears in searches and does not track individual users.

Google Ads

If you accept advertising cookies, Google measures whether a visit or purchase came from one of our ads on Google, so that we know which ads work. We do not use this data for personalised advertising on Google. More information in Google’s privacy policy.

Facebook Pixel

We use the Facebook Pixel (Meta Pixel) to measure the effectiveness of our ads on Facebook and Instagram and to show targeted ads based on your browsing on our website. This tool collects data such as the pages you visit and the actions you take (for example adding a product to your bag). This data is transferred to Meta Platforms, Inc. and may be stored outside the European Union. More information in Meta’s data policy.

Try-on with your photo (virtual try-on)

On product pages you can, if you wish, upload a full-length photo of yourself to see an indicative image of you wearing the garment. The photo is made smaller on your device and sent once, together with the product photo, to Google’s Vertex AI service (Google Cloud), which creates the image. Ritcclothing stores neither your photo nor the image created: the image is shown only on your screen and is gone when you close the page, unless you save it yourself. Google processes the photo as a processor under the Google Cloud data processing terms. To prevent abuse we keep, for the same day only, an irreversible code (hash) of your IP address with the number of try-ons, not the address itself, and a Cloudflare check (Turnstile) confirms you are not an automated program. If you order after using the try-on, the order is marked as such, so that we can measure whether the feature helps. Using it is optional and happens only with your consent; upload only photos of yourself, and only if you are over 18.

Updates and offers by email

If you have ordered from us, we may email you updates and offers about similar products of ours. For this we keep your email address, how many orders you have placed and the date of the latest one. You can unsubscribe at any time, free of charge, from the unsubscribe link in every such email or by writing to info[@]ritcclothing.eu. After that you receive no more offers, while emails about your orders continue as usual.

To know whether our emails are useful, we count whether an email was opened (with a small invisible image inside the email) and whether one of its links was clicked (links pass first through links.ritcclothing.eu). This is done through our email delivery service, Resend, and the data is kept for up to 30 days. If your email program does not show images, the opening is not counted.

Collaboration applications

If you fill in the "Work with us" form, we keep the details you give us (name, email, phone, city, social profiles, height, size, message) and your photos, only to review your application and contact you. Photos are kept in private storage, are not published and are seen only by the RITC team. The basis is your consent, which you can withdraw at any time by writing to info[@]ritcclothing.eu. Applications are deleted automatically after 12 months. The form is for adults only.

Legal Basis for Processing

We process your data on the basis of your consent (for analytics and advertising cookies), the performance of the sales contract (for order details) and our legitimate interest in improving our services and in telling our customers about similar products, with an unsubscribe option in every message.

Data Retention

Your personal data is kept for as long as necessary for the purposes described above. Order and invoice details are kept for as long as needed to fulfil the order and for as long as Greek tax law requires (as a rule at least five years from the end of the year of the order). Loyalty-points account and newsletter details are kept until you unsubscribe or ask for them to be deleted. Statistics in Google Analytics are kept for 14 months.

Your Rights

Under the GDPR you have the right of access, rectification, erasure, restriction of processing and data portability, as well as the right to object to processing. You can exercise your rights by contacting us at info[@]ritcclothing.eu. You also have the right to lodge a complaint with the Hellenic Data Protection Authority (www.dpa.gr).

Changes to this Policy

The Ritcclothing e-shop reserves the right to amend this Privacy Policy. Any change will be posted on this page.